Packaging Distilled is a thought-leadership event from McLaren Presentation, bringing together expert perspectives on design, materials and premium drinks packaging. Created for brands looking to make smarter packaging decisions, the event will explore how packaging can strengthen perception, support commercial success and respond to changing expectations across the drinks sector.

Through a series of focused sessions, attendees will hear from experts in packaging; from market insight and design thinking to rigid box solutions, material choice and collaborative innovation. The programme is intended to offer practical, relevant insight to help inform future packaging decisions, while also giving guests the opportunity to hear how others in the sector are responding to evolving demands around design, materials and performance.